Sunday, March 27, 2011
Saturday, March 26, 2011
The World of AXE Is 'Lick-able, Addictive !!!
If a product made the not-so-subtle promise that one use would make women want to lick all over you, it would probably grab your attention.
Sex, sex and more sex is the tried-and-true hook that the makers of AXE -- a line of male-deodorant body products -- have used in their relentless advertising to reel in young men.
"[It's] a lick-able, addictive fragrance," said Jeanine Bernstock, the company's fragrance development manager.
AXE's commercials boast that just one long spray across a young man's chest -- as we were told was the best way to wear the fragrance -- would instantly cause countless voluptuous ladies to chase after him, pawing for his affections.
AXE's marketing director, Mike Dwyer, called this the "AXE lifestyle" and said the body spray is the perfect wing-man for their target demographic of 18- to 24-year-olds who are in the "mating game."
Sex, sex and more sex is the tried-and-true hook that the makers of AXE -- a line of male-deodorant body products -- have used in their relentless advertising to reel in young men.
"[It's] a lick-able, addictive fragrance," said Jeanine Bernstock, the company's fragrance development manager.
AXE's commercials boast that just one long spray across a young man's chest -- as we were told was the best way to wear the fragrance -- would instantly cause countless voluptuous ladies to chase after him, pawing for his affections.
AXE's marketing director, Mike Dwyer, called this the "AXE lifestyle" and said the body spray is the perfect wing-man for their target demographic of 18- to 24-year-olds who are in the "mating game."
Sunday, March 20, 2011
The Ultimate Graduation Speech -
An inspirational and entertaining graduation speech from Mitch Thrower, co-founder of Active.com and Active Europe and former Chairman of Triathlete Magazine, currently the CEO of BUMP.com.
Sunday, March 13, 2011
Friday, March 11, 2011
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